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Alvan Blanch Success at Agritechnica 2015

This event is the world’s largest trade fair for agricultural machinery. It is a huge event with 2,900 exhibitors from 52 countries in 28 huge halls, attended by half a million visitors, 20% of whom are from outside of Germany. It takes place every two years.

This is our 4th time there; every time we have improved and extended our stand and have invested more money in doing so. It takes a big chunk of our marketing budget but because it is the ultimate shop window this makes good commercial sense.

I am pleased to say that the show this year has been a great success. There has been a lot of interest in what we have to offer. This has been boosted by the fact that we have a really excellent stand, for the first time with a drier on it; there is no doubt that people have been very impressed.

Well done and thanks to everyone who has played a part in this success; from working on the specially prepared drier, to stand design and execution, to manning the stand this week.